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Idea ​

It all starts with an idea, sometimes drawn on a napkin or a wild discussion with friends, or a co-worker.

Timeless Strategies ​

Look for things that change are amazing. They can fuel massive growth. In the last 100 years we've gone from horses to jets and mailing letters to video facetime. You can make big, long-term bets on these things, because there's no chance people will stop caring about them in the future. But every sustainable business is accompanied by one of a handful of timeless strategies;

  1. Lower prices
  2. Faster solutions to problems
  3. Greater control over your time
  4. More choices
  5. Added comfort
  6. Entertainment/curiosity
  7. Deeper human interactions
  8. Greater transparency
  9. Less collateral damage
  10. Higher social status
  11. Increased confidence/trust

Types of Innovation ​

TermDefinition
Profit ModelHow you make money.
NetworkConnections with others to create value.
StructureAlignment of your talent and assets.
ProcessSignature of superior methods for doing your work.
Product PerformanceDistinguishing features and functionality.
Product SystemComplementary products and services.
ServiceSupport and enhancements that surround your offerings
ChannelHow your offerings are delivered to customers and users.
BrandRepresentation of your offerings and business.
Customer EngagementDistinctive interactions you foster.

References ​